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Palomino · La Guajira · Colombia

La Casa en el Árbol

Two treehouses built by hand, a private pool, seven years as an Airbnb Superhost and 69,000 Instagram followers — for sale as one complete, turnkey business.

0handcrafted treehouses
0 m²titled lot
0Airbnb reviews
0★average rating
0years as Superhost
0%response rate
0KInstagram followers
COP 680 Masking price · ~US$ 210,000

Download the full proposal (PDF, 15 pages) · or scroll on.

Every piece of wood, every door and every window, made by hand.

Two houses in the canopy, joined by a bridge, ten minutes on foot from the Caribbean.

At a glance

A magical treehouse that is also a beautiful business.

Two treehouses

connected by a bridge, each with a mezzanine loft, open living area and tropical bathroom

Private pool

one of the very few in the area — the single most-mentioned feature in guest reviews

Sleeps 8

2 bedrooms · 4 beds · 2 bathrooms · fully equipped kitchen · terraces on both houses

Titled land

escritura pública registered — rare in Palomino, where most property changes hands on possession only

Superhost, 7 years

289 reviews, 4.74★, 100% response rate — listed as the #1 treehouse in Colombia

69,000 followers

@_lacasaenelarbol — an owned audience that transfers with the sale

A note from the owner

I'm British, a civil engineer, and I have always loved beautiful architecture. Ten years ago I came to Colombia and fell for its Caribbean coast — the Sierra Nevada rising straight out of the sea, and the indigenous communities who have lived at its foot for centuries. I had always dreamed of a treehouse. So I built one, then another, by hand and from local materials. It was a passion project, never a business plan.

It became both. Seven years and 289 reviews later, La Casa en el Árbol sits in El Divino Niño, a quiet local neighbourhood ten minutes' walk from the beach and twenty from the river. Guests wake to birdsong, swim under the palms and fall asleep to the jungle — and then they write about it.

“You can tell there was a lot of love put into it.”Myakia · guest · March 2021
Casa 1 seen from the pool
Anatomy

How it all fits together

Two houses carried by living trees, a bridge between them, a staircase up a single trunk to get in and another out the back to the kiosco kitchen. The drawing builds as you scroll; tap a point to explore.

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    The lot · illustrative site plan, not to scale
    Casa 1en-suite Casa 2bridge pool kioscokitchen · dining pergola stone bathstair entrance ≈ 27.5 m ≈ 11.5 m
    The property

    A walk through it

    1. Casa 1 — the main house

      Master bedroom with mezzanine loft (king). En-suite bathroom finished in polished coconut-shell tiles, with a large shower. Upper and lower terraces with Sierra Nevada views. Air conditioning.

    2. The bridge

      A hand-built wooden bridge links the two houses through the canopy. It is the photograph every guest takes home.

    3. Casa 2 — the guest house

      Open living room with sofa bed and mezzanine loft (queen) and a private terrace. A twin-trunked mango grows up through the middle of the house. Air conditioning.

    4. Pool & gardens

      Private pool ringed by exotic planting and lit at night. By the entrance, an open-air bathroom built entirely from natural rock, with a double shower. Mature tropical gardens across the whole lot, palm roofing, coconut-shell details throughout.

    5. Kitchen & services

      At the back, a large open-sided kiosco: a fully equipped kitchen with a long dining table, and a pergola terrace beside it. Fast Wi-Fi with work-friendly areas, free on-site parking, exterior security cameras, private-chef and transfer partners already in place. Backup generator for Palomino's power cuts.

    The lot

    27.5 m × 11.5 m (~316 m²). Escritura pública registered. Own well; mains electricity.

    2017Lot purchased
    2017–20Built by hand over three years; open to guests since 2020
    2024Structural reinforcement in steel
    Aug 2026New roofs on both treehouses and the bathroom
    Sep 2026New air-conditioning units
    Casa 1 façade with its arched windows The rope bridge Round porthole window in a hand-textured wall The pool at dusk Palm-roofed kitchen and social area
    What guests say

    289 reviews, the same things said again and again

    Airbnb · 4.74★ · 289 reviews · Superhost for seven years.

    Quotes are excerpts from verified public reviews on the property's Airbnb listing.

    What guests write about · mentions across 289 reviews
    hospitality
    0
    location
    0
    pool
    0
    The business

    What you are actually buying

    The brand

    The name La Casa en el Árbol, the logo and visual identity, the story, and seven years of photographs and video.

    The audience

    69,000 Instagram followers on @_lacasaenelarbol — a direct-booking pipeline no competitor in Palomino can match, and the reason marketing cost is close to zero.

    The systems

    Booking calendar, house manual, pricing history, supplier list (chef, guides, transfers, maintenance), guest messaging templates, and a trained handover.

    The listing history

    An Airbnb account cannot be sold — but the listing can stay live through a co-hosting transition, so the new owner keeps the ranking, the reviews and the momentum instead of starting from zero.

    Titled land

    Most of Palomino trades on possession rights. A registered escritura means a foreign buyer can own outright, insure, and eventually resell with confidence.

    Performance · Nov 2025 – Sep 2026, all bookings
    Occupancy (Airbnb 50% + direct)0 %
    Average nightly rate, after Airbnb feesCOP 0
    Average stay0 nights
    Direct stays (Instagram, WhatsApp)31 nights, included above

    From the Airbnb dashboard, 4 Nov 2025 – 30 Sep 2026: 150 nights booked on Airbnb, 31 blocked for direct guests, 150 unsold. Direct stays valued at the Airbnb average rate.

    Platform fee vs. direct booking
    Booking via Airbnb / OTA — 15% fee
    Booking via the Instagram audience — 0%

    Every booking that moves from a platform to a direct message is close to pure margin — the audience already exists.

    The upside, in numbers

    What an operator could expect

    I built this as a passion project and have run it from a distance. The house has always had more demand than attention: one listing at one price, both houses sold together, an audience of 69,000 that was hardly ever asked to book. An owner who runs it as a business inherits a proven product with the obvious levers still to pull.

    The first ninety days

    • Pricing by season and demand instead of one flat rate
    • A booking link and a reply template behind Instagram, so DMs become bookings
    • Add-ons sold at booking: breakfast, transfers, river tubing, Sierra guides
    • Casa 1 and Casa 2 listed separately in low season
    • Replies within the hour — the caretaker is on site; the habit is what's missing

    Already in place

    • A caretaker contracted and living on site
    • New roofs (Aug 2026), new air-conditioning (Sep 2026), steel reinforcement (2024)
    • Backup generator for Palomino's power cuts
    • Supplier list: chef, guides, transfers, maintenance
    • Co-hosting transition on Airbnb, so the 289 reviews stay
    • 30-day handover with the owner

    What an operator could expect

    Move the sliders and watch your bar against the three reference scenarios. Room revenue for a single whole-property listing, 365 nights a year — after Airbnb fees, before operating costs.

    COP 90 M
    ≈ US$ 27,900
    today's baseline
    These are payouts after Airbnb's fees. Nights booked direct through Instagram carry no fee at all.
    90 M
    Today54.7% · incl. direct
    107 M
    Attentive owner65% · same rate
    146 M
    Operator80% · rate +10%
    90 M
    Your sliders54.7% · COP 453k

    Illustrative only — occupancy and rate are assumptions you choose; nothing here is a forecast. Today includes direct stays; add-ons and split listings would sit on top. US$ shown at the ~3,240 COP/US$ implied by the asking price.

    The audience and the reputation

    Both transfer with the sale

    Instagram · @_lacasaenelarbol

    69,100 followers, 138 posts and a seven-year content library. Creators with a combined 3.5 million followers follow the account; four of them have stayed or filmed here, and more ask every month. No competitor in Palomino has anything like it — and it has never been set up to take bookings.

    Instagram profile of @_lacasaenelarbol: 138 posts, 69.1K followers Instagram grid of the treehouse, pool and bridge

    Profile and grid as of October 2026

    Superhost
    AIRBNB
    0★average rating
    0reviews
    0 %response rate
    0 yrshosting

    Listed as “Treehouse with Private Pool! #1 in Colombia”. Superhost is Airbnb's recognition of its highest-rated, most reliable hosts; the listing can stay live through a co-hosting transition so the ranking is not lost.

    What a new owner can do with it on day one

    • Put a booking link and a reply template behind the profile — turn DMs into direct bookings and count them
    • Keep the creator stays going: content in exchange for nights costs almost nothing and reaches millions
    • Sell add-ons to an audience that already wants to come

    Followed by creators with a combined reach of 3.5 million

    combined reach 0 million
    M
    @maracifuentes
    0 M
    STAYED HERE
    P
    @paulinausugaa
    0 M
    R
    @rafaellamusik
    0 K
    STAYED HERE
    B
    @bellacastiblanco
    0 K
    STAYED HERE
    A
    @alejandrobetancourt7
    0 K
    FILMED A SERIES HERE

    Follower counts as shown on Instagram, October 2026. Tags mark creators who have stayed or filmed at the property.

    Untapped capacity

    Rent both houses separately

    Right now the whole property is sold as a single booking. But Casa 1 and Casa 2 are structurally independent — each with its own bedroom, bathroom and terrace. Listed separately, each can earn a nightly rate at the same time as the other, with the whole-property buyout kept as a premium third option for couples and groups who want it exclusively.

    One listing
    up to 8 guests · one nightly rate
    Casa 1
    its own nightly rate
    Casa 2
    its own nightly rate
    up to 2×bookable capacity, same footprint, same two houses

    The kiosco kitchen would be shared between the two bookings; a small kitchenette in Casa 2 is a modest addition that would make the split cleaner.

    Upside for the next owner

    Six ways to grow it further

    None of this requires reinventing the property — it already has the brand, the audience and the systems. This is what compounds them.

    • Rent the houses separately

      Casa 1 and Casa 2 as separate listings — up to 2× bookable capacity.

    • Direct bookings

      Via Instagram, cutting platform fees toward zero.

    • Retreats & small events

      For 6–8 guests, booking the whole property.

    • Long stays

      Remote workers in low season, at a monthly rate.

    • Add-on experiences

      Private chef, Sierra Nevada guides, river tubing.

    • Content partnerships

      Creators and brands pay to use the set.

    Why here, why now

    Palomino is getting found

    A destination on the rise

    Sandwiched between Tayrona National Park and the Sierra Nevada, Palomino has grown from a backpacker stop into a destination for couples, families and remote workers — yet it still has only a handful of properties with a private pool.

    Beach, river, mountain

    Ten minutes' walk to a long, quiet Caribbean beach; twenty to the Palomino river, where guests float down from the foothills on inner tubes. The Sierra Nevada and its indigenous communities are the backdrop to everything.

    Two hours from an airport

    Santa Marta's airport is about two hours by road, Tayrona an hour, Riohacha ninety minutes. Close enough to be easy, far enough to still feel discovered.

    It cannot be copied quickly

    Hand-built structures, seven years of reviews and a 69K audience are not things a new competitor can buy. The build alone took three years.

    Santa Martaairport · ≈ 2 h by road TayronaNational Park · ≈ 1 h PalominoLa Casa en el Árbol beach 10 min · river 20 min on foot Riohacha≈ 1.5 h Barranquilla Sierra Nevada de Santa MartaPico Cristóbal Colón · 5,775 m Caribbean Sea Stylised map · approximate distances and times
    Buyer questions

    What people ask first

    Yes. The lot has a registered escritura pública, which is what makes outright foreign ownership, insurance and a later resale straightforward. Most property in Palomino changes hands on possession rights only; this one doesn't.

    An Airbnb account can't be sold, but the listing can stay live through a co-hosting transition. In practice the new owner keeps the ranking, the 289 reviews and the Superhost momentum rather than starting from zero.

    A caretaker is already contracted and lives on site. Then a 30-day transition with the owner: training on the systems, the house manual, pricing history, supplier list and guest templates, plus personal introductions to every supplier and neighbour who keeps the place running.

    Offer, then a promesa de compraventa with a deposit, then signing at the notaría and registration of the deed. The owner can complete from abroad via a poder (power of attorney), and a buyer can do the same.

    Structural reinforcement in steel in 2024, new roofs on both treehouses and the bathroom in August 2026, and new air-conditioning units in September 2026. Own well, mains electricity, backup generator.

    The offer

    Terms

    ASKING PRICE
    COP 0~US$ 210,000

    Included in the sale

    • Land (escritura pública) and both treehouses, bridge, pool and gardens
    • All furniture, fittings, appliances, linens and inventory
    • Brand, name, logo, photography library and the @_lacasaenelarbol account
    • Booking systems, house manual, supplier and guest contacts
    • Handover training and a 30-day transition period with the owner

    Turnkey, with support

    A caretaker is already contracted and lives on site. The owner will provide a 30-day handover period, a co-hosting transition on the Airbnb listing, and introductions to every supplier and neighbour who keeps the place running.

    Available separately

    The adjoining maintenance house, where the caretaker currently lives, is not part of this price. It can be included by negotiation; on its own it would let for around COP 700–800,000 a month.

    The legal steps

    Offer & promesa

    Offer accepted, then a promesa de compraventa with a deposit.

    Escritura

    Signing at the notaría and registration of the deed.

    Remote close

    The owner can complete from abroad via a poder (power of attorney).

    Enquire

    Interested? Leave your details

    I'll get back to you, usually within a day. Or download the proposal now: PDF, 15 pages.

    Everything here is offered in good faith and subject to contract. Figures are taken from the owner's Airbnb dashboard. Confidential — for prospective buyers.